Lux Silk Nourishment used this very creative outdoor campaign to promote silky skin from using their products.

In Jakarta, India, the bark on these trees was used to represent dry skin and the shoes added were doing their best to make them look good. Maybe this goal wasn’t reached, but the advertising strategy used by Lux sure drew a lot of attention!

Source: Ads of the World

Article Tags: Advertising | Beauty | marketing | Outdoor | TalentZoo
Filed under: Advertising, Miscellaneous