It always baffles me that one of the first areas to be cut during “economic hard times” is the marketing department and marketing budget. Do the powers that be that run these companies think that they are just going to sell and market their products and services by osmosis? The truth of the matter is that the company can offer the best product or service in the universe, but if nobody knows it exists or if consumers are not consistently reminded that it exists, then it is all for not.So, should marketing efforts come to a screeching halt during economic hard times? Absolutely not. Marketing activities should continue as normal or even ramp up during these times. There are ways that companies can continue its marketing strategies and initiatives during this period by looking to the marketing professionals that were hired for their expertise and professional experience. Marketing dollars should not be considered an expense as much as an investment. The marketing dollars that are invested today can and will turn into business tomorrow. If all of the marketing dollars and marketing professionals are taken away, then what do you think happens to all of the company’s business? It goes away too.While “in good times and in bad” may be a part of wedding vows uttered around the world, but it also applies to marketing budgets, activities and professionals. Marketing must continue in the good times and in the bad times or like a marriage ending in divorce, the business will go down in flames. 

Article Tags: marketing | marketing budget | marketing cutbacks | recession marketing
Filed under: Advertising, Marketing Trends