How do you show that your theme park offers the maximum amount of excitement?

For Six Flags‘ new campaign, it was by using their flags as a gauge. Naturally, the most amount of flags you can have on the “fun meter” is six. Terrific idea.

These commercials are entertaining, playful and memorable. But what makes them especially smart is how they’ve taken their brand (Six Flags) and used it to represent the most fun anyone can have. It’s one of those campaigns that makes you say “I’d wish I had thought of that.”

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Filed under: Advertising, Branding, Campaign Critiques