How this for ironic. I was researching/surfing (sometimes this is a blurry line) on 2 items today, both forms of communicating and both so different in their delivery, Twitter and Crane’s. I guess I am compelled to communicate both electronically and the old fashioned way. As I was looking through the Crane’s website at it’s various designs for correspondence cards, I was thinking; what does this design say about me and who I am? What sublet (or not so subtle) messaging will I be expressing by sending thank you notes with a flower motif vs. the palm tree?  How do these choices effect how people see me and my personal marketing message?  

And on the other hand Twitter- I am so intrigued by this new form of communicating but (not unlike this blog) it begs the question- Will anyone really care what I am doing? Is that just my insecurities coming through or am I really just questioning the value of so much detail? Why am I so anxious about customizing my IM availability message or my Facebook “what are you doing now” message? Maybe because I spend many a meeting with my company President reminding him we need to streamline our message, keep it clean and not confuse the clients; that people don’t read, they won’t pay close attention to the message. 

 So which came first, the information overload or the inability to focus? Did this happen because of the barrage of 0 and 1s that come at us? Or did we as marketers (or individuals or capitalists) simply respond to the way people actually absorb information?

Well it’s 2008 and it’s the era of hyper connectivity and information accessibility. So why not put it out there?What’s my 20? My office in New York, and what am I doing? Blogging, or simply, putting it out there.

Filed under: Marketing Trends, Miscellaneous