Lately, I haven’t come by many ad’s that I honestly couldn’t stop thinking about. That is…until today. This recent print ad, by Euro RSCG Brazil, has painted this insane mental image but at the same time, makes me scared to close my eyes in fear of the dark. Created with fluorescent ink, when the lights are turned off… a new message and image appear. (Fluorescent copy reads: “Pedophilia. You might not see it, but it could be happening.”) Creative way to get across a serious message.  

Article Tags: Euro RSCG Brazil | Fluorescent | Pedophilia | Print Ad
Filed under: Advertising, Campaign Critiques