The clock has started. When is Hormel going to capitalize on the recent spike in SPAM sales due to the economic downturn? Are we going to see Hormel launch a national campaign to show they are here to ‘rescue’ America’s wallet? What better time to utilize the brand’s iconic status in a greater way? I can picture an emotional appeal from John Lithgow compelling concerned mothers to enjoy “the best canned meat at the most affordable price.” He can encourage them to try all of the varieties of SPAM. (Yes, there are a varieties) He can send them to SPAM.com to join the SPAM club, buy SPAM chotzkies and to be on the lookout for the SPAMmobile. He can go into a Forrest Gump-esque rant…”There’s SPAM burger, SPAM fried rice, SPAM and Cheese, SPAM-o-roni…” He would there to remind America of the wonderful attributes of SPAM. In an effort to speed up SPAMWatch, I have compiled a list of taglines for Hormel to consider.

1. “Spam. It’s What’s for Dinner.” (Stealing the Beef Council’s tagline)
2. “Spam. It’s not just what’s in your Inbox, it’s also in your lunchbox.”
3. “Spam. The Other Pink Meat” (Don’t ask what the first is)
4. “Thousands of Hawaiians Can’t be Wrong.”
5. “What’s blue all around and pink in the middle?”
6. “Canned meat at its best”
7. “Who knew scraps could taste so good?”
8. “Now that’s some tasty pork lips”
9. “One million uses and some of those include cooking”
10. “The World’s Most Underrated Food.”

Article Tags: | Hormel | SPAM | SPAMWatch
Filed under: Advertising, Branding, Strategy