Stop all the Nudity!
Posted on May 20th, 2008 by Amy
How does the average swimwear company sell their products? Magazines? Storefronts?
Well Blush swimwear decided to take their creativity to the next level and create a“Stop Nudism” campaign. In Germany, the company used statues that were already in the streets as models with stickers encouraging people to stop nudism, by buying their swimwear.
What a way to sell bikinis!
What do you think? Do these advertising techniques catch your attention? Do they sell more bathing suits?
Source: Trendhunter
Article Tags: Advertising | Guerilla Campaign | marketing | Outdoor | Swimwear | TalentZoo
Filed under: Advertising, Miscellaneous
From a PR point of view, this is an interesting gimmick. But from a marketing perspective, this delivers the wrong message.
Think about it… bikinis are not about covering skin. It’s about exposing as much as what’s socially acceptable. Two-piece bathing suits are for showing off your assets. A one-piece is about covering up.
The message shouldn’t be “stop nudism.” (Is nudism really a problem?) It should be about making accentuating a great figure. If the company was truly wanting to stop nudism, then they’d be selling long-sleeve shirts and pants.
This campaign gets my attention. But will it help build a brand? I doubt it.