It’s not Ogilvy on Advertising.

It’s a novel!

Sure, David Ogilvy wrote a great book about advertising. So did Bob Levinson and Peter Mayle. But the absolute best book ever written about advertising is the novel e. by Matt Beaumont.

A novel you say? How can that be better than a classic written by one of the masters of advertising?

Easy. Because e. shows what it’s like to really work in the rollicking and often surreal world of advertising.

The novel, told completely in email form, is about a pitch for the Coke account by London agency Miller Shanks. Through a blizzard of emails, Beaumont captures the crazed personalities, absurd situations and tortuous process that is the advertising business. The book is both savagely funny and oddly real.

Whether you are in advertising, out of advertising, thinking of getting into advertising, know someone who is in the business, or are curious about how advertising is really made, e. is the book for you.

Steven Stark is a writer and creative director who wishes like hell he’d written this book. You can see his work and read some of the things he did write here.

Article Tags: advertising novel | best advertising book | copywriter | creative director | e. | matt beaumont | ogilvy on advertising | Steven Stark
Filed under: Advertising, Book Review, Steven Stark