The Australian clothing line, Ksubi, has built “The Bombed Mache.” Instead of using a fancy, elaborate design mechanism for their store, they opted for a much simpler, cheaper and earth-friendly shop concept.

According to Trendhunter, “The Bombed Mache” is Ksubi’s own rendition of a socially-conscious, earth-loving retail store. Eighty percent was built from cut-and-paste, throw-away cardboard and some other reusable refuse.

Trendhunter goes on to describe, that “The Bombed Mache” is located in the middle of a suburban neighborhood in Melbourne, so it still offers the same superb shopping experience to its hip target market despite its shanty-looking appearance.

The creators of the cardboard shop bagged them the 2008 Interior Design Award by the Design Institute of Australia for their ingenuity.

This is not the only organization to take an earth friendly approach on their business. What others do you know of?

Do you think the building with cardboard will get the eco-friendly message across?

Have we taken the “green theme” too far with projects such as this?

Some people don’t seem to think so! The creators of the cardboard shop won the 2008 Interior Design Award by the Design Institute of Australia for their ingenuity.

Source: Trendhunter

Article Tags: Advertising | Clothing | environment | Green Marketing | Guerilla Campaign | marketing | Outdoor | TalentZoo
Filed under: Miscellaneous