This spot is for AMP Energy drink. It’s a humorous spot that reminds many of us of that time in college when you woke up wrapped in your coat under a glass coffee table…wait, maybe that was just me.

Some of their advertising has been a bit lame, but this spot brings in humor that probably relates to the majority of their target audience. They continue the story on a web site and on a facebook page where users can post content. Nice use of a 30 second spot, web site and social media experience.

Besides, shouldn’t life be a musical. Go ahead, break out in song.

Filed under: Advertising, Branding, Campaign Critiques, Jamey Shiels, Marketing Trends, Miscellaneous, Social Media Marketing