About a month ago, Greenpeace protesters dressed in orang-utan costumes got the attention of Unilever execs. Greenpeace claimed that the harvesting of palm oil in Indonesia was destroying the habitat of orang-utans. The producers of palm oil often clear forests to meet the demands of Unilever, who is the biggest purchaser of palm oil. A few weeks later, Unilever got the point. They pledged that by 2015 all the palm oil they use will be from sustainable sources. Waiting until 2015 is not enough for Greepeace, who claim that  by that time there will be no forest to preserve. So the story continues and so does the crisis management.

Article Tags: Dove | forest | Greenpeace | indonesia | orang-utan | palm oil | Protest | unilever
Filed under: Branding, Luis Carranza, VCU Brandcenter