So I had my second interview today for a small, local magazine. I feel it went really very well. I’m one of three final candidates and I personally know one of the other candidates. Against her, I feel my chances are quite good. I just don’t know who that other candidate is.

Anyway - today I met with three managers, among them the advertising director. I’m going for an editor position, and I must say - I was quite impressed with how integrated the Advertising Department is with Editorial.

I love seeing magazines where the ads fit so harmoniously with the editorial. For instance, reading an article in a food magazine regarding the merits of soy milk vs. goats milk vs. cows milk. Then, at the very end of the article is a grocery store’s ad. Not a generic “come to our store” ad, though. But one showcasing the wide variety of dairy products they sell.

This magazine I’m hoping to work for strives to do this in every issue. Content - both editorial and advertising - working harmoniously to create a cohesive, eye-catching product.

Article Tags: Advertising | collaboration | editorial | magazines | milk | milk products
Filed under: Advertising, Branding, Marketing Resources, Personal Opinions, Product Placement