Who doesn’t love text messaging?

What a great way to get a quick message across, the perfect way to avoid voicemail and email and a great way to get a speedy response!

Even marketers have begun using text messages to accomplish all of these things! To promote reality TV show Big Brother 2008 in Australia, their advertising agency created a unique bluetooth SMS campaign that really caught people off guard. The ads used the “Big Brother is watching” slogan, which is the spirit of the show.

According to Trendhunter, the campaign installed Blue-tooth transmitters in over 20 bus shelters around town and the transmitters automatically sent two anonymous messages to any bluetooth enabled phones in the area.

The first message was tailored specifically for the local location, with something along the lines of “Im watching u. Ur at the (customized current location)”.

The second message is received 30-40 seconds later with the reveal, reading “Big Brother is back. 7PM weeknights on TEN”.

What do you think about receiving text messages from marketers? What do you think about the “stalker like” approach of this particular text message marketing?

Source: Trendhunter

Article Tags: Advertising | TalentZoo | Technology | Texting
Filed under: Advertising, Marketing Trends, Miscellaneous, Technology