What do you get when you mix Regis Philbin and the Pink Panther with a packet of Sweet’N Low? Unfortunately not as sweet as a concoction as one would like. Yes, Philbin does provide the star power that Sweet’N Low obviously feels it needs, but his diatribe on the website and in a TV ad is annoying. The best part about the TV ad is an appearance by the Pink Panther, who in his wonderful silence reinforces the product’s recognizable pink packet. Companies must choose and use star power wisely. Personally, I think just the Pink Panther would have sufficed.

Article Tags: Pink Panther | Regis Philbin | star power | Sweet'N Low
Filed under: Advertising