So last week I went to a routine dermatologist appointment. No super big deal, I just had some spots for her to check out and that was that. Lately though, I’ve noticed some lines on my forehead. Granted, I’m only 21 but I just wanted some helpful hints to decrease the lines for when I’m older. Naturally I was waiting for my doctor to suggest maybe sunscreen, some moisturizer, the usual OTC items or tell me I was completely crazy. The first thing out of her mouth –”BOTOX! I’ll be right back with a quote. Honestly I thought it would be…
There’s an ad I’ve been seeing lately that’s built on a truly repulsive image. I’m not going to say who it’s for — because I know that many a bad ad started with a good idea — but I wish the agency and the client had stopped to consider how the image would be seen by the viewer.
Adding insult to injury, the copy is as off-putting as the picture: saying essentially that people who didn’t use their services were dumb. The most amazing thing is that the ad was for a very worthwhile service, one that a lot of people…
According to a recent Newsday article, a group of bored teenage boys ages 14-18 stayed out at all hours of the night committing violent crimes for fun. They robbed and beat a man, carjacked a BMW and drove around smashing other vehicles with a bat, crowbar and broomstick. When they were finally arrested, these teens blamed the video game Grand Theft Auto IV for their actions.
At first glance, you might feel sorry for these kids. These young, innocent teens are trying to find their way through a harsh and unforgiving world. What’s more, their ethics are manipulated and corrupted by media and…
Flip flop maker, Havaianas, is creative not only with their footwear design, and other products, but in their advertising too.
The Brazilian brand is known for their use of wildly bold colours and fun, vibrant patterns. Havaianas also makes their presence by sending exclusive flip flops to Oscar nominees, as well as key global opinion leaders.
One of their most recent guerrilla promotions was a giant sculpture, shaped like a Havaianas sandal, with flowers sprouting out.
Think this guerilla campaign is great? What do you think about this other new product they are trying?
The latest product from the company is…
No matter what the size of a company, business owners and leaders need to remember that internal marketing is just as important as external marketing. While external marketing engages new and current customers, internal marketing engages the employees of the company. Without these employees the company would not run and even if external marketing attracts new customers, who would provide the service or product they have just bought? The employees, of course.
Types of internal marketing
Does your company do something internally that is not listed her? Tell us about it! Add a comment to…
I’ve been overwhelmed with Facebook friend requests lately. Some from friends I haven’t seen in a while, but most of them are from people I’ve never met in my life. It’s getting a little obnoxious. So, as soon as I saw the video below from British comedy group Idiot of Ants, via Greg Verdino, I couldn’t help but laugh. If Facebook were real life we would all be in trouble.
Technorati Tags: Beneath the Brand,Jamey Shiels,Greg Verdino,Facebook,Idiot of Ants
WK strikes again. This spot for Nike and Tiger Woods was making the rounds a while back and may have appeared on BTB before. I stumbled across it again today and was moved by it. It speaks to dedication, to a life long pursuit of perfection as well as to the role of parents, role models and leaders in our lives.
As a brand, does our reputation stand strong enough that you could put together a spot like this? Have you spent a lifetime practicing, developing and nurturing the relationships with internal teams as well as with customers to create an experience that…
In a third and final entry about scent branding, also called “aroma branding” or “olfactory branding”… 
You can build brand loyalty with fragrance, but you can’t just slap a scent to a product:
–Match the scent with the product, customers
–Base it on values, positioning, and personality of brand
–Fit into the environment; smell authentic. Ex: Landor works with P&G and helps them to decide on a fragrance for a detergent from a branding standpoint. Is the fragrance right according to the positioning of the detergent?”
–Is it a masculine or a feminine brand? This distinction can lead to different fragrances. A masculine character…
When, oh when, will GEICO retire the caveman spokesman? What will it take for them to realize that the joke is over? The caveman has jumped the shark. Let him go extinct…again. It’s not cute, funny or entertaining anymore. It has ran its course. I’d rather see Mrs. Butterworth talk about GEICO than a ‘caveman’ talk about dancing in Baltimore. I’ve said my point. No need to linger…GEICO, let him die.
Aren’t those pretty bottles? I sure think so.
I haven’t tried the product yet, but every time I see the T.V. commercial, I make a mental note to pick it up next time we’re at the store.
Oh, and these breakfast bars? So good! And their quirky, fresh name just seals the deal for our family.
When Apple first advertised the iPod using silhouetted figures dancing on colored backgrounds, I thought the campaign to be brilliant. It’s simple, fun, engaging and memorable. What’s especially clever is how the ads demonstrate how a pair of white headphones (unique to iPod) makes your world more exciting.
But today, I wonder about iPod advertising’s effectiveness. Apple is running essentially the same campaign it did three years ago. Now, as I see it on CTA’s trains and at the stations and I ask myself, “Is that it?”
By now most consumers should be aware of the brand. Isn’t it time for Apple…
For all you MMORPG players, the new expansion pack is here! For those of you who don’t know what MMORP is, nevermind…
The gang over at American Copywriter are good for interesting content and a solid laugh every now and again. This video on the World of the World of WarCraft is a hysterical spoof on the ever growing online video game by Blizzard. What makes it so funny is that it’s so true. I think when your brand is the butt of jokes and is spoofed by the Onion you have truly arrived!
Locally, I see a ton of personal vehicles used for the purpose of advertising. And trust me, companies will pay because your car will reach exposure beyond possible outlets a local company may be able to go.
Unfortunately, since I was driving myself, I didn’t get a picture of the exact car that I saw, but this person went above and beyond just slapping an ad about the company on her car, she was marketing herself as the brand to get your company noticed.
At quick glance, not only would she advertise your company / product on her car, she would…
I was writing a presentation deck yesterday and I used the C Word. Actually, I used it a lot. Look…I know better…but it has become so automatic to call people Consumers that I just did it.
The funny thing is that when I don’t use the word in a presentation and use people instead, it actually looks like I’m forgetting that this is about advertising. So I try to define what kind of people we’re talking about, based on why they use, or would use, the product. They may be true believers, fun fanatics, or truth seekers. Whatever their reasons are,…
They say the nose knows. And some corporations are starting to get a whiff of the power of scent branding when it comes to their brand strategy.
A relatively new approach within the realm of experiential branding, some companies have wielded the power of scent branding for a long time. The fashion industry has used scent as a brand identifier. Victoria’s Secret has long used fragrance as part of the sensory environment in their stores. Others:
Johnson & Johnson: Recognizable as the clean baby smell because of its baby lotion and baby powder.
Crayola Crayons: Offers a nostalgic trip back to childhood. Unconvinced?…
The following video is making the rounds. It’s a guy named Matt who has traveled around the world and danced. Danced in 39 countries and filmed it all. According to his web site , “In 2006, Matt took a 6 month trip through 39 countries on all 7 continents. In that time, he danced a great deal.”
The interesting thing is that the trip was sponsored by Stride Gum. Not to promote their brand, not to pimp their gum around the world but to demonstrate the power of an individual connecting in the same way around the world. When was…
A drink responsibly campaign by a brand of beer or liquor. The connection has always befuddled me.
How does this message encourage sales? How does it strengthen the brand? Is the consumer supposed to think, "Wow, they care about me so I’ll be sure to serve that drink at my next party"?
Granted, this ad hits home with its message, which is illustrated in a fantastic way, but wouldn’t ads of this nature be better suited coming from MADD?
Source: Ads of the World
Kudos to Burger King for creating something everybody wants. What I’m talking about is the Burger King Gold Card that has everyone buzzing following a recent Hugh Laurie interview. Evidently, high-profile celebrities who are loyal to Burger King are given a card that entitles them to free meals forever. Just for mentioning BK favorably in the media.
What a great way to show how this fast food chain is relevant in our celebrity-obsessed society. Giving away this Gold Card is part of Burger King’s promotion of their pre-paid BK Crown Cards, which regular guys can buy to pay for future food…
Check out this very intriguing Subway ad!
At first glance, it actually looks like the individuals in the picture are in the grocery store. Very realistic!
These wraps were actually used around the pillars in the subway stations near the location of a new shopping market to promote the grand opening.
I have seen some very cool Subway advertising in the past, but in my opinion these seem to be the most realistic of any I have seen! What do you think? Have you seen any ads quite this realistic?
Do you think this was effective advertising?
HomePlus thinks so! Their sales exceeded 550% of…
I’ll admit that this is an uncomfortable subject for most of the male gender, including myself. Obviously, the primary target for feminine hygiene products is females between the ages of 12 or 13 to mid 40’s (???? sorry if my age range is a little off. This is a subject I’m not too familiar with.)
Well what about men? Is it time for feminine hygiene product brands to work their branding and marketing magic on men? I can name a few brands top-of-mind but I could not tell you the associations or brand-specific benefits of any of them. Tampax, O.B., Stayfree,…
