As all of you Vodka drinkers know, Absolut has a number of varieties in the Vodka they sell; the varieties range from special packaging to limited edition bottles to unique and one of a kind flavors.

So what is the latest and great in Absolut products? Trendhunter describes that Absolut is “looking for people who are proud of who they are. This targets are huge demographic, most of which have a high standard of living and are ready to spend a lot of money if they feel it’s important to make a strong statement.”

What is this strong statement? 311,000 Absolut Color bottles.

These multi colored bottles began hitting shelves at the end of May, ensuring anyone who wants to “celebrate the rainbow flag and the LBGT movement” can!

“Over the last 25 years, ABSOLUT has invested more than $20 million into the LGBT community, with some of those marketing dollars supporting LGBT organizations and events such as the GLAAD Media Awards, the 25th anniversary of the rainbow flag and the Gay Games. ABSOLUT also has supported various gay and lesbian community centers, film festivals and pride parades,” describes an article on Brand News.

The line of products called: Absolut Colors Cocktail Collection, proudly display purple, blue, green, yellow, orange and red, and these colors represent:spirit, serenity, nature, sunlight, healing and life.

It is predicted that consumers of the Absolut Colors product line will  be confident and be comfortable with themselves and their individuality as well as with the diversity of others. The goals of Absolut in this line are the promotion of personal pride, gaining the loyalty of consumers and the continuation of showing Absolut’s dedication to creativity.

What do you think of the new line of Absolut?  Will you purchase one of these bottles?  Does this follow along with what you expect out of the Absolut brand?

Sources: Trendhunter and BrandNews 

Article Tags: Advertising | Branding | liquor | marketing | Packaging | TalentZoo
Filed under: Advertising, Branding, Miscellaneous, Packaging