Technology developed after 9/11 is finding its way into the advertising world. Small cameras were developed for placement at security checkpoints to scan faces and collect the information and compare against most wanted databases. The quality of the images didn’t quite cut it for identification purposes so a new application has now been discovered. These video cameras are finding new life in outdoor advertising. They are being used to capture the faces of people who turn to pay attention to the advertisement.

The idea is that the information will be used to better target audiences based on information collected. As marketers are trying to gather as much information on their audiences as possible, this is an interesting new approach that is trying to work with an old medium.

It’s an interesting idea but it’s also a little creepy. It makes me think of the one hit wonder from Rockwell, “I always feel like, somebody’s watching me…”

Compliments of endgaget.

Filed under: Advertising, Emerging Tech, Jamey Shiels, Marketing Trends, Miscellaneous, Technology