Majoring in Advertising for the last two years has taught me many things about the industry. I have learned about copywriting, logo development, and the value of team work. One important lesson I have yet to learn is how to target certain groups. Thanks to infoMANIA of CurrentTV, I now know how to penetrate the largest spending group of them all, women. (Gray sweat shirts, a diet reference and of course, weddings) Check out this educational video here.

Filed under: Advertising, Marketing Trends, Miscellaneous