BMW is again proving it is an innovative brand that pushes the limits of what a car company can be. They’ve put out the following video that highlights GINA, a new development concept that uses a “skin” technology for the exterior of vehicles that could open the door for new designs and adaptive construction for vehicles.

The material may never see the light of day from a production standpoint but they use video and good storytelling to continue to reinforce their position as an innovative brand and industry leader.

Technorati Tags: Beneath the Brand,Jamey Shiels,BMW,GINA,Innovation,Automobile Industry

Filed under: Branding, Design, Emerging Tech, Jamey Shiels, Marketing Innovation, Technology