Looks like companies are again reaching into the depths of their marketing knapsacks and pulling out the old mom card again.

We all know the power moms wield in the purchasing world, and in today’s tough economic times companies are bringing the focus back to what potentially could be their biggest supporter: mom.

Disney, for example, will launch a new website specificially designed to capture a mom’s attention with its tips and advice on everything kid related.

McDonald’s is also using the power of moms to help combat its fat-influencer image. Apparently the moms will report on everything from where the company gets its food to how each item is cooked.

Moms are always a reliable marketing source. Their power is tough to ignore.

Article Tags: Disney | marketing to moms | McDonalds | mom marketing | moms
Filed under: Advertising, Branding, Marketing Resources