The following video is making the rounds. It’s a guy named Matt who has traveled around the world and danced. Danced in 39 countries and filmed it all. According to his web site , “In 2006, Matt took a 6 month trip through 39 countries on all 7 continents. In that time, he danced a great deal.”

The interesting thing is that the trip was sponsored by Stride Gum. Not to promote their brand, not to pimp their gum around the world but to demonstrate the power of an individual connecting in the same way around the world. When was the last time you danced.

Filed under: Branding, Experiential Marketing, Jamey Shiels, Social Media Marketing, Strategy