WK strikes again. This spot for Nike and Tiger Woods was making the rounds a while back and may have appeared on BTB before. I stumbled across it again today and was moved by it. It speaks to dedication, to a life long pursuit of perfection as well as to the role of parents, role models and leaders in our lives.

As a brand, does our reputation stand strong enough that you could put together a spot like this? Have you spent a lifetime practicing, developing and nurturing the relationships with internal teams as well as with customers to create an experience that is so dedicated and focused. If not, are you mentally tough enough to get there?

Filed under: Advertising, Branding, Experiential Marketing, Jamey Shiels, Strategy