No matter what the size of a company, business owners and leaders need to remember that internal marketing is just as important as external marketing. While external marketing engages new and current customers, internal marketing engages the employees of the company. Without these employees the company would not run and even if external marketing attracts new customers, who would provide the service or product they have just bought? The employees, of course.

Types of internal marketing

• Employee newsletter (electronic or hard copy)
• Intrasite
• Contests
• Podcast
• Blog
• MySpace/Friendster Pages
• Volunteer Opportunities

Does your company do something internally that is not listed her? Tell us about it! Add a comment to this post and maybe your company will be featured in a future blog post! In the upcoming weeks I will be covering the internal marketing options listed above in more detail. I will also feature any great suggestions or internal marketing options submitted by readers.

Stay tuned!

Kristie Lorette is a freelance copywriter and marketing consultant who specializes in the financial services, mortgage, real estate, event planning and non-profit industries. Kristie holds a BS in marketing, BS in multinational business and an MBA. You can learn more about Kristie and her expertise by visiting her website www.studiokwriting.com.

Filed under: Business, Marketing Resources