I am a huge Apple fan. I started using an iMac about 7 years ago for video and photo editing when I worked for my parents’ studio. I was captivated by the beautiful presentation, the easy to use software and of course, the coolness factor. Today, I am the only Mac user in my office — I convinced my boss to let me switch because I often work from home at night and I was tired of dragging my Dell laptop home where I already had a perfectly good MacBook to use. I share this story regularly — this is Word of Mouth.

Apple gets a ton of Word of Mouth advertising that they didn’t initiate and this Word of Mouth is helping to fuel the Apple revolution.

Case in point: the iPhone. The rumor mill is overflowing with speculation as to whether or not iPhone 2.0 is just around the corner (of course Apple has not confirmed or denied) and even more crazy are all the guesses as to what iPhone 2.0 will bring, check out this video:

These types of videos have been online for months predicting what Apple is going to announce at the upcoming WorldWide Developers Conference (next week). People can’t help but get excited about all of the rumors, regardless of how crazy they might seem.

With Web 2.0 and everyone’s ability to share things like this, WOM is a huge tool for companies to harness. The companies that will succeed using this type of marketing are already putting it to use, just like Apple-it’s all about your fans.

10 million iPhones in 2008, Apple is going to do it.

Article Tags: Apple | iMac | iPhone | Word of Mouth Marketing
Filed under: Advertising, Marketing Resources, Word of Mouth Marketing