I admit it, I can’t wait to jump on the Apple bandwagon as soon as the 3G Iphone comes out. I’m an AT&T customer and I’m eligible for a phone upgrade on June 24th and I’ve already conceded that I will be buying the 3G Iphone.

Historically, Apple is a beloved brand that can’t seem to go wrong. Even with the ridiculous price of the 1st generation Iphone last year, followed by immediate discounts and missing features, Apple is still king. While I anxiously await the coming of the 3G Iphone, I can’t help but think that the real pressure is on AT&T. Can the 3G network that the masses of new Iphone users will be surfing on handle the load? Will the new activation program that has to occur mostly in-store be a seamless, apple-esque process? Gizmodo and the NY Times have raised the same question.

AT&T’s coverage for 3G is acceptable in most major metropolitan areas is acceptable but what about the outlying areas. Throw on the multitude of new Iphone users who have proven to use twice as much data as other users and we’ll see what happens. Good luck AT&T, I’m not sure the good graces of Apple will be enough to save you if you fail.

Filed under: Branding, Business, Jamey Shiels, Marketing Niche, Marketing Trends, Strategy