As we are thrust into this political season, it is hard not to take note of the grandiouse marketing moves each political party makes as they vie to be top dog. Casual observers can easily take note of the machine at work grinding out ads for radio, TV, outdoor, door-to-door, and telephone. Ever more now the web has created a new way of disseminating the brand message, solidifying it in time as a historical record. This week in US politics, the two presidential candidates were both caught flipping positions on previously stated positions. In the business world, we know it is better to own up to it, acknowledge the shortfall, remedy it, and expect to be forgiven. But not in politics. DC Spin Doctors give PR a bad name. The ‘PR’ reps for each campaign quickly jumped on the defensiveness. They are playing a game of “You are not seeing what you think you are seeing” with the American public. Honesty and clarity would serve these ‘change’ candidates much better than typical spin politics. It begs the question of whether things have really changed or not. You decide.

Article Tags: McCain | Obama | Political Marketing | Presidential | Public Relations | Quantas Ginn | Spin Doctors
Filed under: Political Marketing, Public Relations, Quantas Ginn