The concept formerly known as Firebrand has risen from the ashes in the form of a digital communications agency.

For those who don’t remember, or completely missed the first iteration (which would have been easy to do), Firebrand launched as an online source for the 30 second spot. The thought was that consumers wanted to watch thirty second spots all the time. Hmm.

Here’s a quote from the newly updated Facebook profile: “Many of you have been wondering what happened to Firebrand, the world’s first synchronous multi platform brand experience across TV, Web and Mobile. In its short but illustrious history, Firebrand”s efforts confirmed today’s consumer’s interest and appetite for great creative advertising across all platforms. Enter Firemedia Partners, June 9th, 2008.”

I’m not sure their claim is all that accurate considering the business failed, but it will be interesting to see how the group can take their learning’s from the Firebrand experiment and apply it to the Firemedia Agency model. I give them credit for taking a risk, experimenting, learning from their failures and continuing to reinvent themselves.

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Filed under: Advertising, Branding, Business, Jamey Shiels, Public Relations, Strategy