Flip Flop Flower Beds! And More From Havaianas!
Flip flop maker, Havaianas, is creative not only with their footwear design, and other products, but in their advertising too.
The Brazilian brand is known for their use of wildly bold colours and fun, vibrant patterns. Havaianas also makes their presence by sending exclusive flip flops to Oscar nominees, as well as key global opinion leaders.
One of their most recent guerrilla promotions was a giant sculpture, shaped like a Havaianas sandal, with flowers sprouting out.
Think this guerilla campaign is great? What do you think about this other new product they are trying?
The latest product from the company is a limited edition doormat with a pair of exclusive Havaianas. There is literally a pair of the flip flops IN the doormat.
What do you think of the brand? And the product? And of course their marketing?
They immediately grabbed my attention with their innovate and bright products and also with their promotions!
Source: Trendhunter
Article Tags: Advertising | Art | Outdoor | product | sculptures | TalentZoo
Filed under: Advertising, Campaign Critiques, Strategy
I do think their advertising and buzz marketing are notable and appealling. But I think their selling efforts are futile. They sell simple flip-flops. At the end of the day they are the same flip-flops you can get at any corner drugstore or discount outlet. I question the brand recognition people will put on simple flip-flops. Of course, my notion has been disproved time and time again. Luxry brand can attest to the power of a brand but at least they can assert some value added. But I am pretty sure about this one. Havianas’ marketing efforts are futile.