The answer to the question I posed in my last entry…What brand is this?

Excellent Undergraduate Experience….. Catholic…..
Athletics/Football….. Service:

One of the strongest brands in the nation: The University of Notre Dame

The Princeton Review conducted a survey two years ago asking parents for their top ten list of “dream” colleges for their kids. The University of Notre Dame made number four.

Now back to a previous point about the power of integrating overlapping brand components. With famously loyal alumni, Notre Dame is a prime example of how a tightly wound integration of all its brand components, existing in the mind (and hearts) of its consumers, makes for such a strong identity that even those who have no connection with the place want to be a part of it.

Christine Babick is a marketing strategist and linguist specializing in marketing language, website text, “emo copy,” and cause and relationship marketing. More…

Article Tags: brand | Branding | Integration | marketing | Service
Filed under: Branding, Integration, Visual Identity