Glow in the dark ads?
Posted on June 16th, 2008 by Amy
I recently saw this billboard for Renault that used a glow in the dark lettering to get their strong message out about the power of their vehicles.
I have not seen many ads that have used the power of glow in the dark to get their message across and I think there are many organizations that could take advantage of such techniques.
Have you seen any other glow in the dark ads?
What companies would benefit from using such techniques?
Source: Ads of the World
Article Tags: Advertising | billboard | glow in the dark | marketing | TalentZoo | vehicle
Filed under: Advertising
Amy,
This is a pretty interesting concept. The sign would definitely catch my eye if I were driving towards it at night.
While I haven’t seen any glow in the dark ads, I do remember back in the ’80’s that the Ghostbusters cereal box glowed in the dark. I always thought that was so cool. Too bad you couldn’t see it glow on the cereal shelves at the super market.
Anyhow, my take is that companies that are focusing on a verbal message as opposed to visual would benefit more from this type of billboard ad.
Take care,
Michael