Head and shoulders is teeing off with a campaign that gets their dandruff message across.

The regular green tee areas at driving ranges in China were replaced with back ones.  The “drive dandruff away” message was made loud and clear when the white golf balls were placed on the black tee area.

Source: Ads of the World 

What do you think reaching out to golfers at the driving range?  Is this an effective way to promote Head and Shoulders message?

Article Tags: Advertising | golf | marketing | shampoo | TalentZoo
Filed under: Advertising