The Kinkos brand will be going the way of the Dodo Bird. FedEx announced that they will be putting the Kinkos brand to rest and renaming their stores FedEx Office. Over the past four years, FedEx has been working to merge the Kinkos business unit into the fold and the time has come to put the Kinkos brand to rest.

Kinkos will be retired in a more graceful fashion than brands such as Cingular when it was tossed out by AT&T. With the mergers and acquisitions happening on a regular basis, I think this was an appropriate approach by FedEx to take their time working through the merger and then retiring the brand appropriately. We’ll have to watch how Verizon handles Alltel if that union comes to fruition.

Compliments to Kevin Dugan of Strategic Public Relations and his thoughts on the brand merger approach.

Article Tags: Beneath the Brand | Branding | FedEx | Jamey Shiels | Kinkos
Filed under: Branding, Business, Jamey Shiels, Marketing Trends, Miscellaneous, Strategy