Some think that marketing is a set of formulas and rules, that when followed like a chemistry formula, will produce positive results. Marketing is actually the direct opposite of this. Marketing creates its own rules and successes because what may work for one company may not work for another. What may work one time may not work the next time. Marketing is a testing process. Remember to always keep everything constant and change one thing when doing your marketing testing.

For example, if you are trying to test a direct marketing message on different age groups in your database, then you would keep the message the same for every mailing. You are changing the age groups who receive the message. On the other hand, if you want to test the message itself, then you would change the message for each mailing, keeping the recipients of the message constant.

Happy testing!

Kristie Lorette is a freelance copywriter and marketing consultant who specializes in the financial services, mortgage, real estate, event planning and non-profit industries. Kristie holds a BS in marketing, BS in multinational business and an MBA. You can learn more about Kristie and her expertise by visiting her website www.studiokwriting.com.

Article Tags: | marketing | marketing myth | marketing process
Filed under: Direct Mail Marketing, Experiential Marketing, Marketing Trends