What names spring to mind as the A-list brands - in people terms? I think of Oprah,  Donald Trump, and Martha Stewart. Undoubtedly each one has made their name stand out and many times had their names drug through the mud. Martha’s brand and her company, Martha Stewart Living, may be taking another huge hit to the Martha brand all over shattered tables.

Although no recall was ever initiated and eventually the tables were redesigned, a law suit against Martha Stewart Living over the table glass shattering and not issuing refunds could cost the company - let me rephrase that - could cost Martha $150 million. Let’s face it, it doesn’t matter if Martha Stewart Living and Sears are the companies involved, it is the name Martha that will take the brunt. The brand will again be tarnished.

Why no refunds? Simply because the glass was not covered under the manufacture’s warranty. Warranty to lawsuit, and now $150 million on the table. Unfortunately, there is a lot of finger pointing, from designers to makers; a manufacturer that is now out of business, no one wants to take the blame, another hit that could cost Martha.

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Dannie McClain is a Category Manger with a New Jersey textiles company. In her spare time she also blogs on a personal blog and can be see at Simple Home Basics.

Article Tags: Beaneath the Brand | brand | Dannie McClain | marketing | Martha Stewart Living | News | TalentZoo
Filed under: Branding, Business, Dannie McClain, Industry News