Advance Pet Food was trying to reach out to pet owners on the nutritional benefits of their dog food with this very creative direct mail piece.

However, instead of sticking the piece into the mail boxes they left them hanging out.

These tongues were meant to resemble a hungry dog’s mouth and then attached to the tongue was the information on the product.

What do you think? Is direct mail, in general, effective?

How about this direct mail piece? Does it at least get your attention?

Source: Ads of the World

Article Tags: Advertising | Direct Mail Marketing | marketing | pets | TalentZoo
Filed under: Advertising, Direct Mail Marketing