It’s no secret that kids and tweens control a large percentage of a family’s buying power. And while television and the internet are two obvious ways to reach these young purchasers, another key marketing tool cannot be ignored: direct mail. As adults, mail is a nuisance, mostly because it is full of bills and junk. But when we were kids, getting something in the mail with our name on it was thrilling beyond words. it meant someone in the big world knew we existed. Even into our college days, getting mail was always an unexpected treat. While young consumers may be hooked on the internet, there’s still nothing like hearing mom say, “You got something in the mail today.” What a rush!

Article Tags: Direct Mail Marketing | getting mail | kids | reaching young consumers | tweens
Filed under: Direct Mail Marketing