Locally, I see a ton of personal vehicles used for the purpose of advertising. And trust me, companies will pay because your car will reach exposure beyond possible outlets a local company may be able to go.

Unfortunately, since I was driving myself, I didn’t get a picture of the exact car that I saw, but this person went above and beyond just slapping an ad about the company on her car, she was marketing herself as the brand to get your company noticed.

At quick glance, not only would she advertise your company / product on her car, she would give you word of mouth - talk to people in coffee shops, mention you while out shopping, even spread around your business card in drop boxes at area businesses she would visit.

What stood out was she never mentioned on her car, "Have me advertise for you." or "I will put your ad here." It was all about her brand. "Call Lola to talk for you." "Lola will advertise you product."

What does putting her name out there do? Well people will say, "Hey, get Lola to do your advertising." not "Do advertising with that car chick." People will know that Lola is the person to go to. Great exposure for her to gain more clients. Definitely brand building!

Source - Picture

Dannie McClain is a Category Manger with a New Jersey textiles company. In her spare time she also blogs on a personal blog and can be see at Simple Home Basics.

Filed under: Advertising, Business, Dannie McClain, Mobile Marketing, Visual Identity, Word of Mouth Marketing