In Sweden, these everyday outdoor posters were turned into interactive posters to allow users to “sort their head out.”  The purpose of the campaign was to promote coffee drinking and the sale of coffee from McDonald’s for only one euro.

What do you think of interactive media campaigns?  Are they effective?  Does this campaign get the McDonald’s coffee message across?

Source: Ads of the World 

Article Tags: Advertising | Coffee | Interactive | marketing | McDonalds | Poster | TalentZoo
Filed under: Advertising, Miscellaneous