In attempt to promote the very comfy beds at ANA Crown Plaza hotel, the actually suspended a bed on the side of a tall building and then  got someone to actually sleep in the vertical bed/billboard!  As part of their “Good Night, Good Tomorrow” campaign, the hotel hung a bed on the side of the Sony Building wall in Ginza, Tokyo. A  window cleaner then took part of the publicity stunt by suspending herself from the top of the building and staying inside the bed for a while, Trendhunter explains.

What a stunt!

What do you think?  Effective message  from ANA Crown Plaza?  What was more valuable - the advertising message? or all of the PR received from the actual billboard/bed?

Source: TrendHunter 

Article Tags: Advertising | billboard | hotels | Public Relations | TalentZoo
Filed under: Advertising, Public Relations