It’s easy to use. If I have to stand on one leg, bark like a dog, salute the sun, and remember when I can use my points it’s not worth the hassle.

 The product is always excellent. Being rewarded is nice, but I want consistent quality each time. I’m loyal because I like your product/service. Mess that up and I’ll use someone else. Period. .

The reward warrants my loyalty. A free hotel room is a reward; a mug is not (unless you sell coffee and the mug comes with free refills…).  Here’s  A Good Read on Loyalty Programs. Enjoy!

Article Tags: Branding | loyalty programs | marketing | Towanda Long
Filed under: Branding, Business, Marketing Trends, Miscellaneous