We learned from Amy in an earlier post that word of mouth (WOM) can help companies relay job openings, “Hey, we have a job opening.” And it can also get you in the door, “Hey, I’m looking for a job.” So, we know that WOM helps to increase awareness, but can it help increase focus enough to honestly get the word out?

Awareness and focus on you and your product will carry you a long way if you have a product worth talking about. It must be interesting, engaging; grabbing the attention of the consumer for them to want to utter the product from their mouth. So, how does one make their product the it item to talk about and promote by WOM?

Well the right person to help guide you on that journey is the one man that has taken WOM marketing to a new level. Dave Balter, BzzAgent founder and CEO, has created his latest, The Word of Mouth Manual: Volume II, and not only is it self-published, but is promoted completely by WOM.

Click the link to get to the PDF version for download.

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Dannie McClain is a Category Manger with a New Jersey textiles company. In her spare time she also blogs on a personal blog and can be see at Simple Home Basics.

Article Tags: Beneath the Brand | Brand Autopsy | BzzAgent | Dannie McClain | TalentZoo | Word of Mouth Marketing
Filed under: Business, Dannie McClain, Marketing Resources, Word of Mouth Marketing