Kudos to Burger King for creating something everybody wants. What I’m talking about is the Burger King Gold Card that has everyone buzzing following a recent Hugh Laurie interview. Evidently, high-profile celebrities who are loyal to Burger King are given a card that entitles them to free meals forever. Just for mentioning BK favorably in the media.

What a great way to show how this fast food chain is relevant in our celebrity-obsessed society. Giving away this Gold Card is part of Burger King’s promotion of their pre-paid BK Crown Cards, which regular guys can buy to pay for future food purchases.

In a world where brands sign up and pay famous personalities to talk well about their product, the BK Gold Card is an interesting twist on securing endorsements. By creating an exclusive private club, Burger King is having celebrities give them great positive word-of-mouth for just a few sandwiches. What a brilliant idea.

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