A drink responsibly campaign by a brand of beer or liquor. The connection has always befuddled me.

How does this message encourage sales? How does it strengthen the brand? Is the consumer supposed to think, "Wow, they care about me so I’ll be sure to serve that drink at my next party"?

Granted, this ad hits home with its message, which is illustrated in a fantastic way, but wouldn’t ads of this nature be better suited coming from MADD?

Source: Ads of the World

Article Tags: don't drink and drive | drink responsibly ads | Guinness | Guinness ads
Filed under: Alysia Shivers, Branding, Business, Campaign Critiques, Strategy