The Wall Street Journal will be launching a glossy magazine, titled WSJ, this coming September.

The September launch will occur with the magazine being distributed inside 800,000 copies of the Weekend Journal in the U.S., 80,000 copies in Europe and another 80,000 in Asia.

The prototype page you see below was published on AdAge.com.

WSJ publisher, Ellen Asmodeo, already has a multitude of committed advertisers. According to AdAge, “WSJ has more than 28 advertisers so far, Ms. Asmodeo said. That’s pushing the perfect-bound page count past the original plan of 100. Christian Dior, DKNY, Abercrombie & Kent and Bottega Veneta lead a list of committed marketers that are new to the Journal franchise, she said. ”

Hermès will be the advertiser gracing the back cover of the first issue. Hermès ad spending in the U.S. last year totaled $908,000 for national newspapers, $1.8 million for Sunday magazines and $8.2 million for glossy magazines, according to TNS Media Intelligence. So this appears to fall right in line with their current media strategy.

The AdAge article shares somes comments from Hermes United States CEO Bob Chavez: “Magazines tend to stay around for lengthier periods of time,” Mr. Chavez said. “People hold on to them. For us it’s really about projecting this timelessness, this quality of the brand that Hermès represents.”

What do you think of the new magazine from Wall Street Journal?

What do you think of the commitments from 28 advertisers before the magazine even launches?

Does Hermes make sense to you as the back cover advertiser?

Check out the full AdAge article here!

Source: AdAge

Article Tags: Advertising | newspaper | print
Filed under: Advertising