Advertising meets the coasters at your favorite local hang out!

What do you think of the following not only very creative displays of coaster advertising but also interactive?

1. Nicorette: Kick it!

According to Ads of the World, when smoking was banned in pubs in Australia, Nicorette created a coaster that could be turned into goal posts to give people something to do with their hands instead of smoke.

What do you think of the play on words with kicking and goals and “kicking the habit?”

Source: Ads of the World

2. Lowes: Build it!

These Lowes coasters were strategically placed at local bars. They were meant not only to be used as a coaster but also for users to interact and actually build with.

Source: Frederik Samuel

What do you think of the idea of using coasters for advertising?

Which one above do you like the best?

Are they effective? Does the interaction aspect of the coasters make them more so?

Filed under: Advertising, Marketing Innovation, Marketing Trends