With the recent news of 600 Starbucks stores closing, Starbucks is using alternative and very creative marketing messages to continue to sell and promote the Starbucks brand (and get you in the doors to buy a skim latte!).

Now, more than just your taste buds can enjoy the Starbucks experience; your garden can also take part in its enriching experience.  Starbucks developed “Grounds For Your Garden,” a program that reuses coffee grounds for composting, says Trendhunter.

Starbucks now offers free bags (made of recycled materials of course) of coffee ground waste to customers, parks, schools and nurseries as an initiative for waste reduction on a first come first serve basis.

This is a great asset to Starbucks and the environment as coffee grounds make up the heaviest portion of waste in Starbucks.

What do you think?  Creative marketing? Eco-friendly brand?

Source: Trendhunter

Filed under: Advertising, Branding, Business, Green Marketing, Marketing Trends