Removing Stains in One Wash!
In order to prove the claim that they can remove all stains in one wash, Breeze Excel laundry detergent, actually “delivered” on their promise to consumers.
Instead of sending a box with a gift in it, to the target market of women’s groups in Thailand, the box that was mailed was actually wrapped with the gift.
A t-shirt wrapped box contained a sample of the laundry detergent and if consumers wanted to see the results of their product all they had to do was wash the t-shirt with the enclosed laundry detergent sample.
The best part of the promotion was the ability to target the product sampling, as opposed to a general in store demonstration and the word of mouth buzz that was generated because of the mailing.
What do you think? Is this a quality direct mail piece?
Have you ever seen anything similar?
Source: Frederik Samuel
Article Tags: Advertising | Direct Mail Marketing | TalentZoo | women | Word of Mouth Marketing
Filed under: Advertising, Direct Mail Marketing, Word of Mouth Marketing
I think it is an ingenious idea! What better way to garner attention AND prove the product’s effectiveness. When I compare this to the excessive clutter of junk mail I receive that ends up in the trash, this one definitely wins out.