Blogs have become a staple source of reading for many seeking to grasp a quick inside note to what is taking place around the globe. The largest section of people by far spreading a daily word to the masses would be mommy bloggers. What better way to grab potential dollars then by aligning yourself with mommy bloggers and the road trip to be following in 2008?

The Silicon Valley Moms Group Summer Road Trip 2008, places five moms dashing across America to California for the annual BlogHer Conference. What is amazing about this cross country fun on the road? The list of sponsors rocketing five moms to their final destination.

The trip is sponsored by:

• General Motors (Chevy Tahoe Hybrid)
• Silicon Valley Moms Group
• CBS
• Yahoo!
• Weight Watchers
• Zune
• Six Apart Media

Ultimately, a fantastic promotion for the sponsors to get their brand in front of the main decision maker in the family, Mom. And, not just the five moms on the trip, or the few hundred moms that write for the Silicon Valley Moms Group growing network of blogs, but this trip will be covered by media, both television and Internet. The reach these sponsors will have during this week long journey is unbelievable.

You can follow the Silicon Valley Moms Group Summer Road Trip 2008 here.

Source

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Dannie McClain is a Category Manager with a New Jersey textiles company. In her spare time she also blogs on a personal blog and can be see at Deep South Moms, a part of the Silicon Valley Moms Group.

Filed under: Branding, Dannie McClain, Marketing Innovation, Mobile Marketing, Product Placement, Public Relations, Strategy, Visual Identity