Many companies have created a blog for employees to collaborate and share ideas. In fact, these types of blogs have replaced those “reply all” emails that clog up everyone’s email inbox. The outcome of companies that use blogs - the employees are more productive!Advantages to internal blogs:

• Easy way to tell a story. Whether the story is a new product update or a change in policy, in 10 minutes (sometimes less and sometimes more) management can have it posted on a blog for all to see.
• Collaboration. Employees can read posts from fellow employees and management, post replies to the posts and on and on.
• White board. Blogs are the replacement of the White Board. Ideas can be posted. Internal communication can take place. Employees can be involved.
• All media options. Text, pictures, documents, presentations, and more can all be posted to a blog. Blogs eliminate the problem of emailing an attachment that nobody can seem to download or sending an email at all because it’s all right there on the blog!

Read this case study about a company who traded in an Intranet system for a blog system, which increased employee participation by 20%, 100s of 1000s of dollars in savings, and created more effective communication among employees.

Kristie Lorette is a freelance copywriter and marketing consultant who specializes in the financial services, mortgage, real estate, event planning and non-profit industries. Kristie holds a BS in marketing, BS in multinational business and an MBA. You can learn more about Kristie and her expertise by visiting her website www.studiokwriting.com.

Article Tags: blogs | employee collaboration | internal | internal blogs | marketing
Filed under: Business, Education, Marketing Trends, Strategy