Batman is out to save Gotham again with the theatrical release of the Dark Night Movie. The marketing team behind the comic icon is making an aggressive push to promote the new movie, including a run of the previous Batman movies on cable stations such as TNT/TBS (Arnold as Mr. Freeze? Clooney as Batman? Come on.)

The brand known as Batman has an amazing following and the digital tools available today have created numerous opportunities for individuals to share their experiences and passion for the brand.

People can related to the brand because they have a desire to be a hero in some capacity. The brand has not interfered with that expression which has built a very loyal and support following. Check out the list of fan sites via Mashable.

Article Tags: Batman | Beneath the Brand | Jamey Shiels | Mashable | Movies | The Dark Night
Filed under: Advertising, Branding, Experiential Marketing, Jamey Shiels, Miscellaneous, Strategy, promotion